Ipsos iSay Today

Explore how Ipsos iSay is revolutionizing the survey experience by designing mobile-first, user-friendly surveys that are easy to access on any device. Learn about our detailed survey design process! From simple, concise questions to extensive survey testing, we’re ensuring a seamless and enjoyable experience for everyone.

Each generation has a unique approach to shopping at big box stores, selecting brands, using food delivery apps, and more. Whether you are Gen Z, Millennial, Gen X, or Baby Boomer, does your shopping style match your generation's trends? Find out now!

The Inversity Challenge, in partnership with Ipsos, is an innovative student challenge aimed to leverage the power of technology to transform market research, drawing a diverse array of creative solutions from participants.

Dive into recent debates surrounding the evolving roles and rights of athletes. Explore how public opinion is shifting on critical issues such as fair compensation for college athletes and the participation of sports figures in social and political matters.

Generation Z is changing perceptions of the LGBT+ community globally and here in the United States. A new Ipsos study conducted in over two dozen countries reveals attitudes on support for same-sex marriage, media inclusion, and the push for transgender equality.

Have you ever wondered about how Ipsos iSay can ensure that everyone’s opinions are included in their market research? Discover our techniques for representing our diverse society and making sure that surveys are not just accurate, but also inclusive and respectful.

Step inside the digital world of young American men to discover the top social media platforms, the can’t-live-without gaming consoles, and the most binge-worthy streaming services. Get ready to uncover the trends and streaming habits of this plugged-in generation!

For a limited time only, earn DOUBLE POINTS. Find out how you can participate in select studies, earn twice the points, and get rewarded faster!

Whose job is it to preserve our planet for future generations? Americans’ answers might surprise you! Discover changing perspectives on climate change responsibility and the power of individual actions.

Choose your favorite pet and support a great cause! Vote for CATS or DOGS by donating 200 points to the Humane Society of the U.S. For each donation you make, you’ll get an entry for the chance to win a $200 Amazon.com gift card!