Why did survey topic change after a few questions?

As a member of the Ipsos iSay community, you know that we ask questions about lots of different topics. But have you noticed that sometimes the topic seems to change part way through the survey?

We aren’t doing this to be confusing - there's normally a very good reason for it! 

Let's take a look at why you might notice this happening.

 

A smiling woman is taking a survey on her laptop

 

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